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Personal information and fundraising: consent, purpose and transparency

Check the latest ICO’s guidance in relation to GDPR and consent.

The use of personal data is central to many fundraising activities.

This guidance helps fundraisers and trustees understand their responsibilities, reflect on their current practices and feel confident in developing an ethical direct marketing approach that takes full account of the rights and wishes of the individual.

It provides advice on the practical implications for fundraising of laws regarding the use of data. The ICO also has lots of useful guidance.

This guidance has been produced in partnership with Protecture.

Alongside this guidance, our consent self-assessment tool provides a starting point for fundraising organisations to assess their circumstances, evaluating their standard of consent and their degree of compliance.