The Fundraising Preference Service allows people to control the nature and frequency of direct marketing communications that they receive from fundraising organisations registered in England, Wales and Northern Ireland.
People can choose to stop receiving emails, telephone calls, addressed post and/or text messages from a selected charity or charities.
Any charitable organisation, higher education institution, museum or gallery can be identified on the Fundraising preference service.
Charities are enrolled if and when they receive a request. In this event, an email will be sent to the email address listed on the charity commission website. Please make sure your email address is up to date.
For more information about enrolling:
Once someone submits a request they are sent a confirmation email or text message that includes:
- a thank you and a confirmation of the request,
- a reference code for future use,
- a summary of the request,
- a reminder that it may take up to 28 days for the request to take effect,
- a link to further steps that can be taken, and
- a link to the Fundraising Preference Service if requests are still being received after 28 days.
If someone makes a request on behalf of a relative or someone they care for, a hard copy letter will be sent to the person whose details are being suppressed.
Once the request has been submitted, the service will also send an email to the charity or charities. They will then have 28 days to remove the person’s details from direct marketing lists. Direct marketing communication should only recommence if the person proactively chooses to re-engage.
If you receive a Fundraising Preference Service request, you will be asked to log in to the charity portal.
If you can’t find the individual on your database, or you do not undertake direct marketing, you’re expected to hold their information on a suppression list for future reference. If the information provided does not accurately match the information on your database, you should use your best judgement to stop communications as requested. You shouldn’t contact the individual to confirm personal information.
You don’t need to send confirmation that you’ve actioned the request.
If an individual receives a direct marketing communication from a selected charity more than 28 days after submitting a request, they can use their reference code to submit a follow-up request. You’ll get a message letting you know that the individual has continued to receive direct marketing communications.
If you continue to send direct marketing communications, you’ll be in breach of the code, and the person can make a complaint with us.
Personal data is provided by members of the public in order to submit their requests. In order to keep the data secure, charities can only access it via the charity portal. Personal data will not be shared in any other way, including over the phone or by email.
A charity is justified in keeping an individual’s data on record in order to uphold the request.
Failure to comply with a request
The Code of Fundraising Practice specifies that charities must stop sending direct marketing communications to individuals after a request has been received. In cases where a charity continues to contact someone, this would constitute a breach of the Code. In such cases, the Fundraising Regulator will take action and may decide to inform the relevant charity regulator and the Information Commissioner.