People can use the Fundraising Preference Service to stop direct marketing communications from charities they do not want to hear from.
The Code of Fundraising Practice specifies that charities must stop sending direct marketing communications to individuals after a request has been received.
The FPS is frequently used on behalf of people in vulnerable circumstances, so it is vital that you action suppression requests promptly.
What do I need to do if my charity receives an FPS request?
If an FPS request is made, an email will be sent to the contact email address for your charity listed on the website of the Charity Commission for England and Wales or Northern Ireland. It is therefore important to make sure your contact details are up to date.
If you get a message informing you that a person has used the FPS, you need to act to ensure that your charity does not send direct marketing communications to this person any more. By setting your charity up on the FPS secure portal, you can access the personal data needed to identify them on your database/s.
How to set up your charity on the secure FPS portal
We use a secure portal to ensure your data, and the personal information provided by the public, is kept safe and secure.
- Visit www.charity.fundraisingpreference.org.uk
- Select ‘click here to activate your account for the first time’
- Enter your email address to activate your account
- Create a profile to manage the FPS requests you receive
- Access contact details securely to suppress people on your database/s
Contact email@example.com or call 0330 043 3517 for help setting up your secure FPS profile.
How to suppress people on your database/s
People can choose to stop emails, letters through the post, phone calls and text messages. If the information provided in the FPS request does not accurately match the information on your database, you should use your best judgement to stop communications as requested.
You should never contact the named person to confirm personal information and you do not need to send confirmation that you have actioned the request.
What to do if you cannot find the person on your database/s
If the information provided in the FPS request does not accurately match the information on your database, you should use your best judgement to stop communications as requested.
On rare occasions, charities may not be able to find the named person on their database/s or do not do direct marketing. In these circumstances, you are expected to hold the personal information of the individual who made the FPS request on a suppression list for future reference.
Contact firstname.lastname@example.org or call 0330 043 3517 with any questions about this.
If a person receives a direct marketing communication from you more than 21 days after submitting an FPS request, they can submit a follow-up suppression.
You will then get a message letting you know that this person has continued to receive direct marketing communications.
Taking regulatory action
We may take action against any organisation that fails to act on a FPS request. If your organisation does not take action within 21 days of receiving an FPS request, you will be in breach of the terms and conditions of the FPS.
If you fail to act further, within 28 days of receiving an FPS request, you may be in breach of the Code of Fundraising Practice, which sets the standards for UK fundraising.
We may notify the Information Commissioner's Office and the Charity Commission for England and Wales and/or Northern Ireland and name you publicly on our website as non-compliant. By acting promptly and setting up your organisation on the FPS, you can avoid us taking this action.