Complaints handling guidance for charities and third-party fundraising organisations


The Fundraising Regulator is the independent regulator of charitable fundraising in England, Wales and Northern Ireland. We investigate complaints about fundraising where these cannot be resolved by the organisations themselves. We do so by considering whether the fundraising organisation has complied with the Code of Fundraising Practice (the code), which outlines the legal requirements and best practice expected of all charitable fundraising organisations across the UK. You can learn more about our complaints process here

To assist all fundraising organisations when dealing with complaints about fundraising, we set out in this guidance how we define a complaint and how we expect organisations to handle complaints they receive. We refer to organisations and not charities in this guidance because we also investigate complaints about third-party agencies contracted to fundraise on behalf of charities.

We deal with complaints about fundraising in England, Wales and Northern Ireland, and fundraising in Scotland where it is carried out by charities registered primarily with the Charity Commission for England and Wales or the Charity Commission for Northern Ireland. You can learn more about who we regulate here. This guidance is drafted in that context. However, we consider this guidance could be applied equally to all complaints, not just those about fundraising.

Defining a complaint

A complaint may be generally defined as an expression of dissatisfaction, however made, about actions taken or a lack of action. Where it is unclear whether a communication is a concern or a complaint, it is generally best to err on the side of caution and treat it as a complaint.

The contents of an effective complaints process

Complaints procedures should be simple and clear. They should be easily accessible to members of the public and individuals. For example, published prominently on the organisation’s website and within an organisation to ensure employees and/or volunteers are aware of what they should do in the event that they receive a complaint and who the complaint should be passed to within the organisation.

Complaints procedures should set out accurate information about the scope of complaints that the organisation can consider and what complainants can and cannot expect from the organisation. This should include timescales and any possible remedies, for
example, an apology.

Organisations should usually aim to deal with the issues raised as this is often the quickest way to resolve a complaint and identify any learning.

If organisations are unable to resolve the complaint, the complaints procedures should clearly signpost individuals to the Fundraising Regulator or the Scottish Fundraising Adjudication Panel.

Responding to complaints in a timely way

Complaints need to be considered and resolved as quickly and efficiently as possible. Organisations should acknowledge receipt of a complaint and set realistic and reasonable time limits for each stage of the complaints process.

If it is not possible to meet the timescales set out, organisations should ensure the complainant is kept up to date and explain the reasons for the time taken.

Investigating a complaint fairly and thoroughly

When acknowledging receipt of a complaint, organisations should explain the process that will be followed and when a decision will be made.

Where possible, organisations should ensure that complaints are investigated by someone within the organisation who is independent of the events complained about. Where this is not possible, organisations should consider whether a third party outside of the organisation should be asked to investigate the complaint.

Organisations should listen to complainants to understand the complaint and the outcome they are seeking.

Where possible, members of staff should be informed if a complaint has been made about them or actions for which they were responsible; organisations have a duty of care to staff complained about as well as to complainants. Organisations should ensure members of staff have an opportunity to respond to the allegations made.

Complaints should be investigated thoroughly and fairly to establish the facts of the case. This includes reviewing all relevant evidence and might include speaking to any individuals complained about as well as the complainant and any third parties involved.

Reaching a decision

Organisations should provide clear, evidence-based reasons for their decisions and ensure those decisions are proportionate, appropriate and fair.

This means responding openly to all the substantive points raised by a complainant and explaining why the organisation considers those points are justified or not.

When responding to complaints, organisations should be respectful and acknowledge the experience of the complainant, whether the complaint is justified or not.

Organisations should take responsibility for the actions of their staff and those acting on behalf of the organisation. 

When responding to a complaint, organisations should acknowledge if things have gone wrong and take proportionate action to put things right, including apologising where appropriate. This should also include telling the complainant about the lessons learnt and any changes made to services, guidance or policy as a result of the complaint.

Learning from complaints

Complaints should be regarded as a source of learning and improvement.

Organisations should keep a record of the complaints they receive, the outcomes of their investigations and the reasons for their decisions.

Organisations should regularly review the complaints they have received to identify any trends or wider learning. In reviewing the complaints they have received, organisations should consider what lessons can be learnt and how they can improve their service and the experience of donors.

Organisations should regularly report to the Senior Management Team and Board of Trustees on the number and nature of complaints received and the outcome of those complaints, including whether they have led to a change in services, policies or

Organisations in England and Wales should consider how this reporting links to the requirement outlined in the Charities (Protection and Social Investments) Act 2016, which requires registered charities that, by law, must have their accounts audited to include extra information about fundraising complaints in their annual report and accounts. You can find out more information in our guidance.