This Strategic Plan initially covered a three-year period (2018-21). It has been extended by an extra year to allow a new plan to be fully developed. This work was significantly delayed by the Coronavirus (COVID-19) pandemic in 2020. Our annual business plans are developed in the context of the longer-term outcomes in the Strategic Plan.
Over the four years of this Strategic Plan, we aim to achieve the following outcomes:
- Ethical fundraising and adherence to the code.
- The public empowered to manage their direct marketing communications from charities.
- Effective redress for donors and shared learning for charities.
- Charities enabled and supported to comply with standards.
- Increased public confidence in charities.