Strategic Plan 2018-22

This Strategic Plan initially covered a three-year period (2018-21). It has been extended by an extra year to allow a new plan to be fully developed. This work was significantly delayed by the Coronavirus (COVID-19) pandemic in 2020. Our annual business plans are developed in the context of the longer-term outcomes in the Strategic Plan.

Over the four years of this Strategic Plan, we aim to achieve the following outcomes:

  1. Ethical fundraising and adherence to the code.
  2. The public empowered to manage their direct marketing communications from charities.
  3. Effective redress for donors and shared learning for charities.
  4. Charities enabled and supported to comply with standards.
  5. Increased public confidence in charities.

Strategic plan 2018-22