Alongside this, we continued to take a proportionate, evidence-based approach to regulation, responding to concerns raised by the public and using our data to identify emerging risks. We strengthened our proactive regulatory work in settings where fundraising is highly visible or where people may be more vulnerable. This included working with major supermarkets to support safer and better-managed cash collections, alongside wider engagement to share regulatory insight and learning across the UK. 

Helping people to engage with fundraising on their own terms remained central to our role. The Fundraising Preference Service (FPS) continued to provide a clear and reliable way for people to manage direct marketing contact from charities, including on behalf of others. We also launched the digital Fundraising Badge, giving the public a simple way to check whether a charity is registered with us and committed to fundraising standards.

Behind the scenes, we focused on being a modern and effective regulator. We implemented agreed changes to levy and registration fees, maintained strong collection rates, grew registrations, and continued to strengthen how we operate as an organisation.