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Community Fundraising and Events

An event may form part of a national campaign by a charity or a one-off event. Either way, it can be an opportunity to raise money, increase awareness, reach new audiences and involve local communities.

Events may be run by charities directly, or by volunteer fundraisers.
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Clothing bag collections

Clothing collections are usually carried out by commercial organisations. Not all of these are charitable. However, those that are must state on the bag which charity will benefit and the proportion of the donation they will receive. Where a donation is made to charity, it is usually made for every tonne of items received.

Clothing and other items donated in charity bags are usually sold through charity shops, sent to areas of need, or sold abroad.
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Charity shops

The Charity Retail Association estimates that there are over 11,000 charity shops in the UK. There are many benefits of having charity shops. Aside from the financial element, they also help to increase brand awareness. They provide a source of good quality, low cost items for the public. There are also environmental benefits associated with the reuse of goods. There are many volunteering opportunities presented by charity shops. These can help people to build up their skills and experience. Charities can also use these opportunities to provide work experience for their beneficiaries.

Charity shops receive exemption from corporation tax on profits. There is a 0% VAT rating on the sale of donated goods. There is an 80% mandatory business rate relief for shops run directly by the charity selling ‘wholly or mainly’ donated goods. This benefit is not available for shops run through a trading subsidiary.
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Our Staff

Introducing the Fundraising Regulator's Senior Management Team.
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Data protection

Many charities use individuals' personal data to better target their fundraising communications and maintain supporter records.

The General Data Protection Regulation (enacted in the UK as the Data Protection Act 2018) came into effect in May 2018. This introduces new legal requirements for all organisations that process individuals' personal data. It also gives individuals more control over their own personal data.
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Online giving

Many charitable fundraisers promote their cause through a webpage on an online giving platform. These pages can be a cost effective way to raise public awareness quickly and make a cause visible to a large audience. They can also provide international exposure, allowing overseas donors to engage with causes they would otherwise not know about.
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Direct debit fundraising: street and private site

Street and private site fundraising allows charities to engage with supporters face-to-face in their local high street or shopping centre. Many of the donations received in this way are regular gifts, so it also helps charities to plan ahead.

Regular donations by Direct Debit provide a secure, convenient way of donating. They also ensures charities can plan ahead because they have a regular monthly income.
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Legacy Fundraising

Legacy fundraising is the practice of asking individuals to leave a gift to a charity in their Will. Legacies can be a sensitive issue for individuals and their families. So fundraisers need to ensure that they have acted appropriately and respectfully when seeking such donations and in following up on the donor’s wishes.
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Fundraising topics

Information, links and resources about a wide range of fundraising topics.
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Trustees

The main duty of trustees is to advance the purposes of the charity and to always act in the charity’s best interest. Trustees need to ensure that the charity’s assets and resources are only used for the purposes for which the charity was set up. This extends to the charity's fundraising activities.
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Volunteers

Volunteers help organisations to raise money in many ways. They host events, carry out street collections, engage with supporters and much more. Volunteers have a lot of contact with the public, so managing them well is key for many charities.
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Lotteries and raffles

‘Lottery’ is a broad term and includes a many types of event, such as raffles, tombolas and sweepstakes. As a rule, however, a lottery is a game where you pay to enter, there is at least one prize, and winning is dependent only on chance.

Lotteries allow charities to raise money from the public in a way that appeals to a wide audience. The added incentive of a prize enables charities to engage with those who may otherwise not donate, and gain new supporters.

The set up and administration of lotteries is regulated by the Gambling Commission.

As with other forms of fundraising, operators of charitable lotteries are also required under the Code of Fundraising Practice to respect donors. This includes following the rules to ensure donors are adequately informed, not exerting undue pressure and safeguarding people in vulnerable circumstances.
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Direct Debit fundraising: door to door

Door-to-door collections allow charities to engage with supporters in their community at a time when they are at home. Many donations received in this way are regular gifts, so it also helps charities to plan ahead.

Door-to-door fundraising gives potential donors a chance to support in a secure, convenient way through a one-off or regular gift.
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Communications and advertising

Charities publicise their cause in many different ways, including TV, radio, print, posters, online display, leaflets/brochures and direct marketing. Whatever method is used, fundraisers must be sensitive to their audiences, providing clear information for donors about their fundraising request to enable them to make an informed decision.
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Grant makers and trusts

There are many sources of funding available for charities through grant makers, trusts and foundations. Most of these will grant funding according to specific criteria, for example specifying that a particular type of charitable purpose and/or geographical area must benefit. As such it is important that organisations research potential funders before applying.
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Complaints

We help protect donors and encourage best practice in fundraising.

We investigate complaints about poor fundraising practice and our Fundraising Preference Service allows you to control what you receive from fundraisers.

Learn more about what you can and cannot complain about, and how, on our Make a complaint page.
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Charities spending over £100,000 on fundraising

If you’re a registered charity in England, Wales or Northern Ireland with fundraising costs of £100,000 or more, please pay our annual levy to register.
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Complain about us

Make a complaint about the Fundraising Regulator.
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Registration

Registering with us shows that you’re serious about fundraising. Registered organisations help promote best practice, defend the sector and demonstrate compliance with the law. Registering also opens up more fundraising opportunities.
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Twitter Policy

The Fundraising Regulator twitter policy sets out how it manages it's Twitter handle, including hashtags and who it follows.
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Privacy policy

The Fundraising Regulator's privacy policy sets out how it uses personal data, what data is collected, where it is held and how to access information about this.
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Other organisations

Useful information for the public and fundraisers on topics surrounding fundraising and regulation for the charity sector.
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