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Small Charity Week 2025: A growing movement for ethical fundraising

Black and white image of Gerald Oppenheim smiling
by Gerald Oppenheim

Chief Executive of the Fundraising Regulator

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Small charities make a big difference. From tackling food insecurity to running after-school clubs, their impact is often felt most directly by the communities they serve. During Small Charity Week, it is right that we recognise the enormous contribution these organisations make across the UK. 

One of the most encouraging trends we’ve seen in recent years is the growing number of small charities that are registered with the Fundraising Regulator. This shows potential donors they are committed to upholding good practice in fundraising . When the current Code of Fundraising Practice (the code) came into effect in 2019, around 2,200 small charities were registered with us. That figure has now more than doubled to well over 4,500.

This growth tells us something important. More small charities are choosing to make a clear public commitment to high fundraising standards – being legal, open, honest and respectful. That commitment matters not just because it meets the expectations of the code, but because it helps to build and maintain public trust in charitable fundraising.

Why registration matters

Registration demonstrates a charity's commitment to ethical fundraising and following the rules set out in the code. These standards are developed in consultation with charities and fundraisers across the UK, including many small charities. We aim to keep the code proportionate and avoid undue constraints on charities of all sizes.

Registered charities can use the Fundraising Badge (the badge), which helps  the public and potential donors identify organisations that meet these high standards. Our research shows that people are more likely to donate to charities that display the badge.

We know that some smaller organisations may worry about red tape or cost. That’s why the registration fee for charities spending less than £100,000 a year on fundraising is £60 per year. Charities can also easily register through completing a simple form on our website

A new code shaped by small charities

On 1 November 2025, a new code will come into effect. The revised code is shorter, clearer and more adaptable. We developed it through extensive consultation with the sector, including small charities. Their input helped shape a code that reflects today’s fundraising environment while maintaining strong public protections.

The new code provides flexibility while making clear what fundraisers must do, what is prohibited and how to interpret key principles. It is designed to support people running small charities who may be juggling many roles, including fundraising. We have also created several code support guides and other resources available to help organisations apply the new code. More guides will be published between now and November.

Looking ahead

We are encouraged by the growing number of small charities that have already registered with us and are using the Fundraising Badge. This sends a strong message to the public about the value of ethical fundraising.

As the sector looks ahead to the new code in November, this is a good moment for small charities to consider joining others in committing to good practice.

Good fundraising is not just about raising more – it is about doing so in a way that earns and keeps the confidence of the people who give. This in turn can encourage people to give more longer term, because of the positive experiences they have had. 

Small charities play a vital role in supporting communities across the UK. We will continue working with them to make sure they are supported, informed and confident in their fundraising.