New code takes effect, marking ‘an important step forward for fundraising standards in the UK’

The Fundraising Regulator’s new Code of Fundraising Practice (the code) takes effect today (1 November 2025), following a six-month transition period.

The code sets the standards for charitable fundraising across the UK. It is the first major review since 2019 and the most significant update to the code since the Fundraising Regulator was established.

The new code introduces new requirements on:

• Convenience giving and unstaffed collections – donors must always be able to identify the charity and understand how their donation will be used.
• Fundraiser safety – charities must take reasonable steps to protect fundraisers from harm and harassment.
• Fundraising platforms – platforms must be clear about how any fees are added and to tell donors how voluntary tips can be amended or removed, providing a straightforward way to do this.

These requirements form part of a wider modernisation of the code, which has been redesigned to be easier to use, adaptable to future fundraising methods and supportive of innovation across the charity sector.

The extensive consultation process involved hundreds of organisations and thousands of responses, helping to ensure the new code supports real-world fundraising practice while maintaining strong protections for the public.

Since the code was published in April, the Fundraising Regulator has provided support through new guidance4 and sector events – reaching more than 4,000 fundraisers and charity leaders.

A recent survey of UK fundraisers showed that 90% are positive about the new code, with 91% feeling the new code is clearer.

Lord Toby Harris, Chair of the Fundraising Regulator, said:

“Today marks an important step forward for fundraising standards in the UK. The new code is clearer, easier to use and designed to reflect the realities of modern fundraising.

“We are grateful to the many charities and fundraisers who shaped these changes. Their input has helped us create a code that continues to protect the public, supports innovation, and reinforces trust and confidence in charitable giving.

“We will continue to work closely with the sector to make sure organisations feel confident in applying the code and that fundraising remains legal, open, honest and respectful.”

Stephanie Peacock, Minister for Civil Society, said:

"The charity sector plays a vital role in communities across the country, and public trust is essential to its success. This updated Code of Fundraising Practice will help ensure that charitable giving remains transparent, safe and accessible for everyone.

"The new protections for fundraisers and clearer requirements around digital giving reflect the changing nature of charitable fundraising, while maintaining the high standards the public rightly expects.

"Our Plan for Change will support a thriving civil society, and strong self-regulation like this helps build the confidence donors need to continue their generous support of causes that matter to them."

To help organisations adapt, a new digital version of the code has gone live this week on the Fundraising Regulator’s website. The Code Advice Service continues to offer tailored one-to-one support for charities and fundraisers with specific questions about the code.