Look out for the Fundraising Badge

Where can you find the Fundraising Badge?

• On charity advertisements – this might be in magazines, on the internet, on billboards and even on the bus or train.
• On the donation pages of the charity’s website and on their social media posts about fundraising.
• On letters or envelopes from the charity sent directly to your address.
• On street collection buckets or direct debit sign-up forms.

Why is it important to look out for the Fundraising Badge?

If a charity displays the Fundraising Badge on their fundraising materials, it is demonstrating that it has agreed to fundraise in-line with the Code of Fundraising Practice and in a way that is legal, honest, open and respectful.

This means that you can have confidence in the way that it carries out its fundraising activities.

So, whether you are thinking of donating to a cause that means something to you, or if you are fundraising for a charity through a sporting event or bake sale, make sure you look out for the Fundraising Badge before supporting a charity.

What should you do if you can't see the Fundraising Badge?

Charities display the Fundraising Badge on their fundraising materials to show their commitment to good fundraising.

That means you may not see the badge on their communications that aren't about fundraising. For example, on brochures, information packs or on webpages that do not include a fundraising ask.

Visit our online Directory to check whether a charity has publicly committed to fundraise in a way that is legal, open, honest and respectful.