Communications and advertising

Charities publicise their cause in many different ways, including TV, radio, print, posters, online display, leaflets/brochures and direct marketing. Whatever method is used, fundraisers must be sensitive to their audiences, providing clear information for donors about their fundraising request to enable them to make an informed decision.

I want to go straight to the code and read what it says about fundraising communications and advertising

Read the code

I want to go straight to the code and read what it says about fundraising communications and advertising

I have a concern about a particular fundraising communication

Make a complaint

I have a concern about a particular fundraising communication

For fundraisers and the public

There are many examples of charities using adverts to create a powerful message about their cause. But sometimes, fundraising communications can overstep the mark. Responsible adverts and fundraising communications strike the right balance between highlighting the importance of the cause and being sensitive to those who may be affected by references to it.

More information on ensuring communications are clear and sensitive to their audience can be found in Section 1 and Section 9 of the code. The Committee of Advertising Practice website also provides additional information.

Section 3 of the code provides further information on processing data for direct marketing purposes.

Communication and advertising resources

Guidance

Tips for giving safely to charity

You should be alert to common fraud tactics when giving in-person or online. This will give you confidence to donate to genuine causes.
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Guidance

Telephone Preference Service (TPS) compliance checking: quick guide for fundraisers

Numbers listed on the Telephone Preference Service (TPS) register must not be called without consent. This quick guide is designed to help fundraising organisations understand when they need to check ...
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