Suzanne McCarthy explains how the new code will provide public protection, accountability and excellence in fundraising – now and into the future
Today marks the publication of the new Code of Fundraising Practice, which comes into effect on 1 November 2025. After more than two years of listening, learning and working with the sector and others, we are proud to launch a code that is clearer, more flexible and better suited to modern fundraising.
In September 2022, we began a comprehensive review of the existing code. Since its last major update in 2019, the landscape for charitable fundraising has continued to evolve. Technological developments, societal change, and updated legislation all meant that a fresh approach was needed to ensure the code continued to meet its purpose.
Our comprehensive review placed sector engagement at its heart. We conducted a three-stage consultation process, including a call for information and two public consultations. Through this process, we received more than 6,000 comments from over 200 fundraising organisations, including representative bodies, members of the public and other regulators. We also hosted a wide range of webinars, in-person events and engaged directly with experts across the UK.
The result is a new code that reflects the expertise and experience of those who use it. We’ve moved to a principles-based approach, which makes it easier to apply the same high standards across different types of fundraising activity. Rather than overly prescriptive rules, the principles empower fundraisers to exercise good judgement in a wide range of scenarios – including new and emerging fundraising methods.
We’ve also worked to make the code simpler to use. It is now 45% shorter than the previous version, with improved signposting to legal requirements and external guidance. This makes it more accessible and easier to navigate, especially for smaller organisations or those new to fundraising.
The new code also includes additional requirements that strengthen protections for fundraisers themselves. Fundraising organisations must now take reasonable steps to protect fundraisers from harm and harassment while fundraising and ensure that fundraisers feel supported and able to raise concerns.
Innovation has been another guiding principle throughout this work. We know that charities are exploring new ways to engage with donors and raise vital funds. Our aim has been to ensure that the code supports innovation – not restrict it. The updated code can be applied to new technologies and fundraising methods while maintaining the high standards the public expects.
To support organisations in applying the new code, we are also publishing a set of support guides. These cover three key areas: due diligence, documenting fundraising decisions, and monitoring fundraising partnerships. These resources are practical tools designed to help fundraising organisations understand how to meet the code’s standards confidently and effectively. Over the coming months we intend to publish further helpful guidance.
While the new code is published today, it does not come into effect until 1 November 2025. We’ve built in a six-month transition period, giving fundraising organisations time to review the new code, update internal policies and processes, train staff and volunteers, and seek support if needed.
Over the coming months, we’ll continue to support the sector through webinars, events, and our Code Advice Service. We want to make sure all organisations feel equipped to apply the new code and use it to strengthen the quality and impact of their fundraising.
On behalf of the Fundraising Regulator, I want to thank everyone who contributed to the shaping of the new code. Your insights have helped create a code that will provide an effective regulatory framework now and in the future.