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Communications and advertising

Charities publicise their cause in many different ways, including TV, radio, print, posters, online display, leaflets/brochures and direct marketing. Whatever method is used, fundraisers must be sensitive to their audiences, providing clear information for donors about their fundraising request to enable them to make an informed decision.
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I want to go straight to the code and read what it says about fundraising communications and advertising

Read the code

I want to go straight to the code and read what it says about fundraising communications and advertising

I have a concern about a particular fundraising communication

Make a complaint

I have a concern about a particular fundraising communication

For fundraisers and the public

There are many examples of charities using adverts to create a powerful message about their cause. But sometimes, fundraising communications can overstep the mark. Responsible adverts and fundraising communications strike the right balance between highlighting the importance of the cause and being sensitive to those who may be affected by references to it.

More information on ensuring communications are clear and sensitive to their audience can be found in Section 1 and Section 6 of the Code. The Committee of Advertising Practice website also provides additional information.

Section 5 (Data Protection) provides further information on processing data for Direct Marketing purposes.

Communication and advertising resources

Guidance
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Safer giving advice

Advice for the public on safer giving and what to look out for.
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Guidance
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Quick guide - Telephone preference service (TPS) compliance checking

A quick guide to check telephone preference service compliance
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Related investigations

Investigation
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Decision: Brain Tumour Research

The final decision following an investigation by the Fundraising Regulator into the fundraising practices of Brain Tumour Research.
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Investigation
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A complaint about misleading fundraising: Mr S and Ms T

Mr S and Ms T alleged that the charity was making false statements on its website while fundraising.
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Investigation
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A complaint about misleading fundraising: Mr U

Mr U complained to a charity because he thought they were making exaggerated statements in one of their campaigns. He wasn’t satisfied with their response.
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