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A complaint about misleading fundraising: Mr S and Ms T

The complaint

Mr S and Ms T alleged that the charity was making false statements on its website while fundraising.

Our findings

We found no evidence that the charity set out to intentionally deceive donors.

We found no evidence that the funds raised by the charity were not ultimately going towards its stated charitable objectives.

Nor did we find any evidence that the charity claimed donations would be used solely for the purpose claimed.

However, we found that the charity should have taken greater care to ensure that all messages to potential donors were clear and factually correct regarding how donations are used.

We also found that the charity did not address Mr S and Ms T’s complaint appropriately.

Our recommendations

We have recommended that the charity consider the language it uses when describing how it uses the funds raised in light of our findings.

We also recommended that the charity consider the learning from this complaint and the importance of responding to all the points raised by a complainant.

Finally we recommended that the charity consider making its annual report available to donors directly on its website.

The charity accepted our findings and our recommendations.